The opportunity to design a collection alongside Ed Sheeran brought his creative vision into the distinctive Lucy & Yak style. Inspired by the artwork from his album Equals, elements of the original visuals were combined with custom illustrations to create a collection that felt unique while resonating with both Sheerios and Yakkers.

The butterfly, a central motif in the Equals artwork, symbolises Ed’s personal and artistic growth over the years. This became a key theme throughout the collection, used as a universal symbol of transformation and self-expression that people everywhere can connect with.